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Storied Swiss Maison Chopard moves its flagship store to New York's Fifth Avenue

Co-presidents of Maison Chopard Caroline and Karl-Friedrich Scheufele cut the ribbon at the opening ceremony of Chopard’s relocated flagship store on the Fifth Avenue, in the company of NYC locals and friends of the brand—including Uma Thurman, Katie Holmes, Liev Schrieber, Maye Musk and Pete Davidson.

The storied Swiss jeweler and watchmaker debuts a new flagship store on the Fifth Avenue, in the iconic art deco Crown Building after a decade and half on the Madison Avenue.

World’s leading sustainable luxury Maison Chopard creates all its gold watches and jewellery in 100% fair-mined gold now available in the new boutique that has Japanese high jewellery maker Mikimoto and Italian Bulgari as neighbours and lays just a minute away from Bergdorf Goodman.

Swiss aesthetics merge with metropolitan style interiors featuring ross dark gray- and white-veined Flor di Bosco Italian marble floors and an impressively high ceiling adorned with cascading white magnolia leaves (365 to be exact, to represent the days in a year) made of Murano glass by Venini that appear to hover just above the glass vitrines. The magnolia leaves incorporate the store’s surroundings; magnolia trees in nearby Central Park. The walls themselves will also be a canvas for rotating displays of contemporary art.

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