ROLLS-ROYCE UNVEILS NEW REBRANDING FOR THE 21st CENTURY

THE ICONIC SPIRIT OF ECSTASY IS REDESIGNED FOR MOST AERODYNAMIC IMAGE AND DESIGN



Muse, the Rolls-Royce Art Programme, today announces the commencement of the inaugural Spirit of Ecstasy Challenge. As a biennial initiative, the Spirit of Ecstasy Challenge invites emerging design visionaries to create unique works inspired by Rolls-Royce and the Spirit of Ecstasy, the sculptural figurine that adorns the bonnet of every Rolls-Royce motor car. The Spirit of Ecstasy symbolises excellence, innovation and creativity, and is the ideal muse for this new, future focused design initiative.


“The Spirit of Ecstasy Challenge is the second commissioning initiative of Muse, the Rolls-Royce Art Programme. While the Dream Commission supports artists working with moving-image art, the Spirit of Ecstasy Challenge embraces the diverse skill and creativity that exists within the world of design.


"Through the Spirit of Ecstasy Challenge, Rolls-Royce harbours a desire to expand technical and conceptual boundaries, leaving a legacy of creative achievement with the Spirit of Ecstasy as its point of reference. This reflects the very essence of who we are at the House of Rolls-Royce – we have an enduring commitment to craftsmanship, rarity, conscientiousness, and of course, a constant striving for perfection. I hope to see this translated into the creations of the three Spirit of Ecstasy Challenge finalists.”

Anders Warming, Director of Design, Rolls-Royce Motor Cars. (above)