top of page

Messi in new Louis Vuitton 2023 campaign

During Milan Design Week 2023, Pavilion Nomad will be hosted by Louis Vuitton in the courtyard of Milan’s historic Palazzo Serbelloni.

Lionel Messi, the current soccer world champion, is the face of the new travel campaign entitled "Horizons Never End" by LOUIS VUITTON. Shot by fashion photographer and filmmaker Glen Luchford, the campaign images feature the new Horizon suitcase collection designed by Marc Newson and the soccer star, seated on an iconic suitcase of the Maison amidst the planes on the tarmac, ready to take his Horizon luggage to far-flung adventures to break up

Marc Newson, one of the most influential designers, has accompanied LOUIS VUITTON since 2014 on its journey to redesign the art of travel. The first collaboration with the Maison was the "Celebrating Monogram" collection. Since then, he has designed and created numerous LOUIS VUITTON travel essentials, including the ultra-light Horizon Soft rolling luggage in thermoformed knit (2019) and a sleek modernization of the Pégase suitcase (2022).

Launched in 2016, the now iconic Horizon collection by Marc Newson was a milestone in the history of LOUIS VUITTON luggage. It impresses with its sophisticated design, durability and high functionality. The ultra-lightweight molded-mesh suitcases are upholstered in specially developed Monogram or Damier canvas and covered in leather, a nod to the Maison's heritage of suitcase-making.

The highly manoeuvrable outer trolley system with silent miniature wheels offers 360° directional freedom, while inside, a spacious flat-bottomed interior optimizes storage space.


© image MARC FORNES / THEVERYMANY's Pavilion Nomad will be on view at Palazzo Serbelloni, Corso Venezia 16, Milan, as part of Louis Vuitton’s presence at Milan Design Week, from April 17th to 23rd, 2023.

By appointment Louis Vuitton Palazzo Serbelloni Garden Store in Milan, Italy | LOUIS VUITTON

For 2023, Louis Vuitton’s annual exhibition of nomadic architecture in Milan welcomes MARC FORNES and THE VERY MANY's Pavilion Nomad, a fascinating example of the French architect’s signature coral-like structures. Resembling a living being that has organically bubbled up from the palazzo’s courtyard, the intriguing and inviting ultra-thin form is built with a complex assemblage of over 1600 uniquely shaped and patterned anodized aluminum sheets, some as thin as 1 millimeter.

The architecture studio's specially created building is the latest vision of nomadic architecture to be presented by the Maison during Milan Design Week after Charlotte Perriand’s La Maison au bord de l’eau (2015), Matti Suuronen’s Futuro House (2017), George Candilis’s Hexacube (2018), Shigeru Ban’s Paper Temporary Studio (2019), and Michel Hudrisier and M. Roma’s Nova House (2022). During Milan Design Week, the pavilion will take pride of place in the courtyard over the week, which will also see a series of events, including a live workshop with members of Swiss design studio atelier o; the launch of Louis Vuitton Skins, a new publication about Louis Vuitton store designs; and a public discussion with renowned Objets Nomades designers.


Explore Visionnaire Moralmoda Art Culture Lifestyle Travel Business Interviews Events ​ Get in touch About us Contacts Subscribe

bottom of page