A French family House between tradition and modernity
By Estelle Arielle Bouchet
MAX&MOI collection. All images courtesy of MAX&MOI.
In 2025 MAX&MOI-Maison Lederer will celebrate its centenery. Since 1925, with a global network of 33 elegant boutiques, MAX&MOI proposes a feminine and elegant silhouette for an active woman.
A refined wardrobe crafted from noble materials can be put together with an interactive and often reversible spirit : cashmere sweaters, dresses and trousers, silk shirts, colourful lambskin leather leggings - made in France - faux fur coats, leather jackets - the list goes on...
A cool and refined elegance conceived by Emma Lederer, a talented Art Director from the House Rue Martel in Paris.
For the upcoming Spring collection Emma proposes a spicy and ethnic Collection inspired by Australian nature and majestic landscapes.
MAX&MOl, through a retail network of 33 Boutiques across Europe and Switzerland proposes a modern vision of a refined woman close to nature.
Available in the most exclusive spots of the Alps, it is an enchantment to visit the Courchevel 1850 boutique in the Espace Diamant, as well as the stores in Megève, Val d'Isère or even Crans sur Sierre in the Swiss valley.
MAX&MOI has been offering emotion through modern, exclusive fashion since 1925.