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Maurice Lacroix x King of the Court Finals 2022

Maurice Lacroix x King of the Court Finals 2022, in DOHA is success on and off the court

Fltr: The Kings and the Queens of the Court: David Ahman, Wies Bekhuis, Brecht Piersma, Jonatan Hellvig and Marcel Gut (Maurice Lacroix)

Maurice Lacroix, the ‘Official Timekeeper of King of the Court (KOTC)’, recently travelled to Doha to provide Swiss precision timing for the KOTC Finals. In front of an enthusiastic crowd, David Ahman & Jonatan Hellvig from Sweden and Brecht Piersma & Wies Bekhuis from The Netherlands secured victory. Each victorious volleyball player was presented with an AIKON King of the Court Special Edition, an urban watch that’s no stranger to success.

It’s been a busy year for all participants in the global volleyball King of the Court 2022 Crown Series. The season, comprising four international tournaments, kicked off in Hamburg before moving to Utrecht, Rio de Janeiro and lastly, Doha, where the finals were held. Each tournament was staged in an urban setting, an environment very familiar to Maurice Lacroix and its highly successful watch, the AIKON. Since it was named ‘Official Timekeeper of King of the Court (KOTC)’ in July 2021, Maurice Lacroix has been on hand to time all matches with notable Swiss precision. This dynamic, energetic sport resonates with Maurice Lacroix. It’s action-packed, allowing spectators to get close to the excitement, witnessing elite athletes engage in adrenaline-fuelled competition, eager to achieve success. This accessibility is an attribute KOTC shares in common with Maurice Lacroix, a luxury brand that is known for making affordable watches imbued with a high perceived value.

The King of the Court Finals took place in Doha on the 11th - 14th of January in front of a sea of excited fans. Held over four days, a series of matches comprising quarter-finals, semi-finals and ultimately the finals, determined who would be named the Kings and Queens of the Court. This year, the David Ahman & Jonatan Hellvig from Sweden were crowned the Kings of the Court and Brecht Piersma & Wies Bekhuis from The Netherlands were named the Queens of the Court.

Anouk Vergé-Dépré, FOB Maurice Lacroix, and her teammate Menia Bentele finished second. Congratulations to them!

Second place for Anouk Vergé-Dépré (Maurice Lacroix FOB) and Menia Bentele from Switzerland

Recognising their achievement, Maurice Lacroix presented each winner with an AIKON Chronograph King of the Court Special Edition watch. Made from lightweight titanium and presented in the corporate colours of KOTC, this high-performance chronograph represents a fitting reward for championship success. Indeed, with Maurice Lacroix, each wearer is a winner both on and off the court!

Your time is now with Maurice Lacroix

For almost 50 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value.

AIKON King of the Court Special Edition

In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.

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