Valentino has just joined Together Again World Tour with Janet Jackson with looks especially designed for her and her dancers. Now Maison Valentino presents the second edition of Valentino Vintage a unique second-hand initiative that reframes its iconic design DNA and expands its universe through the many historical layers of the past.
First launched in 2021, the project invited the global community to bring their preloved Valentino garments to a selected vintage store and exchange the items with the option to buy a new Valentino design, allowing clients to discover the beauty of past creations and participate in an alternative mode of shopping.
Janemarch Maison - Seoul
The Vintage Dress - Tokyo. © All images Valentino
Global takeover of seven selected vintage stores
Enter the timeless elegance and unbound creativity of Valentino Vintage. Staged in seven different cities, through a shared temporality worldwide: each one will be transformed through a unique display, fully embracing the DNA of the Maison. Valentino Vintage invites the community into a new circular system in which past Valentino pieces embark on a new journey by moving from hand to hand.
Madame Pauline - #Milan
Plaisir Palace - Paris
Rellik - London
New York Vintage Inc - New York
Recess - Los Angeles
The Vintage Dress - Tokyo
Janemarch Maison - Seoul
This edition also includes a creative partnership with 1 Granary, that has invited its online community to participate in the project and seven art and fashion schools in the cities involved. A curated selection of five #ValentinoVintage looks will be donated to each school selected and to the community 1 Granary, in an innovative way to pass on craftmanship and know-how, while discovering the iconic codes of the Maison’s artisanal craft and aesthetic universe.
LTR: Janemarch Maison - Seoul, Plaisir Palace - Paris.
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