Louis Vuitton announces Cate Blanchett as its newest House Ambassador



Louis Vuitton teams up with the iconic actress, captured by photographer Sølve Sundsbø in an expressive series of portraits for Louis Vuitton’s latest High Jewellery collection, Spirit.


Styled in angular, monochromatic looks, both actress and jewellery beguile in the House Ambassador’s first campaign for the Maison.

 



Through five pared-back shots, Blanchett effortlessly embodies the collection’s themes - Liberty, Fantasy, Grace, Radiance and Destiny; themes chosen by Artistic Director of Watches and Jewellery, Francesca Amfitheatrof, for highlighting values dear to the story of Louis Vuitton.

 



“I am extremely excited to have this opportunity to collaborate with Louis Vuitton – a truly iconic House with an enormous cultural reach.  To wear the magnificent pieces created by Francesca Amfitheatrof is a bedazzling pleasure, and Nicolas Ghesquiere, as ever, amazes and inspires me.”

 

Synonymous herself with elegance and charm, Cate Blanchett personifies not only a collection steeped in storytelling but the strength, spirit, and timelessness of Louis Vuitton women.

 



The campaign launched in print on 2nd July 2022.

 

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality and preserving biodiversity. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.




For further information: www.louisvuitton.com