GPHG Awards in Geneva the 22nd Edition


Maximilian Büsser (Owner and creative director of MB&F); François Junod (Automaton-maker and sculptor); Volcy Bloch (CEO of Trilobe) and Gautier Massonneau (Founder and creative director of Trilobe); Christophe Chevalier (Head of Public Relations of Tudor); Rexhep Rexhepi (Watchmaker and founder of Akrivia); Frédéric Arnault (CEO of TAG Heuer); Guido Terreni (CEO of Parmigiani Fleurier); Laurent Dordet (Hermès Horloger CEO); Kari Voutilainen (Owner and watchmaker of Voutilainen); Antoine Pin (CEO Watch division Bulgari); Bart and Tim Grönefeld (Co-founders of Grönefeld); Édouard and Bertrand Meylan (Owners of H. Moser & Cie); Rémi Maillat (Founder of Krayon); Karl-Friedrich Scheufele (President of Ferdinand Berthoud); Eric de Rocquigny (International Operations & Métiers Director Van Cleef & Arpels); Sylvain Pinaud (Watchmaking artisan Sylvain Pinaud); Akio Naito (President of Seiko Watch Corporation) and Takuma Kawauchiyaand (Grand Seiko movement designer); Jean-Christophe Babin (CEO of Bulgari Group); Carine Maillard and Raymond Loretan (GPHG)






There are lots of watchmaking awards… but one prize ceremony stands above all the rest, without discussion: the Grand Prix d’Horlogerie de Genève, aka GPHG, the “Oscars of watchmaking” which took place once again last night.

MBandF had their fair share of awards at the GPHG these last years, winning no less than 7 prizes, in 7 different categories:

- 2010: HM4 wins Best Concept and Design Watch;

- 2012: LM1 brings home two awards, the Public Prize and Best Mens’ Watch;

- 2016: LM Perpetual wins Best Calendar Watch;

- 2019: LM FlyingT takes the Best Ladies’ Complication;

- 2022: two prizes, with Best Mens’ Complication for the LMX and LM SE Eddy Jaquet winning the Artistic Crafts award;

… but MB&F were missing one award, the ultimate prize: the “Aiguille d’Or”, which rewards the best watch of the year overall.


Coincidentally, the timepiece which adds this ultimate trophy to MBandF collection, the LM Sequential EVO, happens to be the company's 20th calibre in just 17 years. The company sends special thanks to the one-and-only Stephen McDonnell. Stephen has dedicated the last 5 years of his life to the LM Sequential EVO, as Max explained in his speech last night see video here.