The Fashion Factor announces its Second Edition that is set to take place in June 2022.
The fashion factor in its first edition targeted an untapped market, tapping and honoring
Emerging Local and International Fashion designer’s talents and Super Model Qualification.
Fashion Factor aims to provide a prominent Fashion Show competition around the world. To
pledge and support Local and International Designers by seeking a “QUALITY ON
The First Edition took place last February 2022, with outstanding results that have been
recognized within the UAE and Internationally. The Jury of the 1st edition included the
internationally acclaimed Fashion designer Hany El Beheiry, Amina Shelbaya – Miss EGY and
TOP Beauty Expert, Seif El Hakim – Entrepreneur and Businessman in Russia, Barbie Nuki –
Founder of Yalla TV, Lara Tabet – TOP Influencer, Sherif Thomas – Co-Founder and CEO of
Marvels , Simon Lo Gatto – CEO of Middle East Fashion Week.
Fashion Factor first edition results was featured in international press in UAE, Egypt, Russia,
Turkey and UK. It created new standards in this highly competitive industry.
The 2nd edition is promised to set the bar higher in the fashion and design industry by adding its
touches with the non-standard venue selection, designer’s composition, expansion plans and
unprecedented announcement. The 2nd edition Juries have been named and listed as follows:
Hany EL Behairy, Amato Couture, Atelier Zuhra, Garimon Couture.
Following the First Edition, as an Events Management – ISO 9001:2015-QMS Certified,
Marvels Events Management will be managing and preparing for the Second Edition of Fashion
Factor that will be hosted in Dubai and setting a standard that has never been seen in the
Fashion Factor Co-founders Rana Dabbous and Sherif Thomas, along with the Board Members
Hany El Beheiry, and Seif El Hakim, in addition to top Juries from the region in the industry, are
very excited to present the Fashion Factor Second Edition to the world and set the bar higher.