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Espace BARTON 7 in Geneva unveils five independent Haute Horlogerie brands

There’s a cool indie spirit in the air! Created by independents, for independents, Espace BARTON 7 (after two successful editions in 2019 and 2022) will again be the collective showroom for five independent Haute Horlogerie brands – Bianchet, Le Rhöne, Schwarz Etienne, Singer Reimagined and The Unnamed Society – under a common banner from Monday, March 27th, to Sunday, April 2nd, 2023.

A sense of unity, openness and shared values, BARTON 7 exudes a special vibe as a place open to the public at large and free of charge – a place for networking and connecting for professionals and collectors that brings out the free spirit of independent Haute Horlogerie. Creating new opportunities, pushing boundaries and exhibiting new products in a spacious setting (over 400m2) that is elegant, airy, trendy and connected: a small world of ‘Art of Watchmaking’, creativity and craftsmanship that will be coming together in an atmosphere as relaxed and engaging as it will be conducive to business.

"We are first and foremost entrepreneurs, craftspeople, creative, open-minded, always working towards the best solutions! This mindset is what fueled our desire to get together and set up a space that reflects who we are and what we stand for. We create pieces that offer a unique aesthetic and soul because they are produced in small series, some even completely bespoke, but also because they come from designers who champion the art of watchmaking, audacity, dexterity and technical mastery. Human authenticity is at the heart of our work and that is precisely what our customers are looking for. BARTON 7 is and will be like us: human, supportive, trendy, and with the pleasure of sharing and being together," says the collective with one voice.

Each brand will be welcoming clients and the media in personalized spaces ranging from 5 to 40 m². Common areas with a bar, catering, videoconference space, sofas, natural light, all located at the corner of the Quai du Mont-Blanc, ideally positioned among the finest hotels on the lakefront.

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