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Dior unveils LADY 95.22 CAMPAIGN Ft. JISOO



LADY 95.22 CAMPAIGN JISOO ©Brigitte Lacombe

Dior Maison unveils the latest additions to the LADY 95.22 handbag.

A virtuoso reinterpretation of the classic lines of the Lady Dior, the Lady 95.22 celebrates the House’s unique heritage. Featured on this object of desire, the cannage pattern – an eternal Dior emblem – is revisited with an original interplay of different dimensions.

An exceptional accessory spotlighted at the heart of a manifesto-campaign signed by photographer Brigitte Lacombe and now personified by the House’s fashion and beauty global ambassador JISOO – member of BLACKPINK. In a series of spontaneous, intimate shots, the global icon reveals herself, both strong and sensitive, unveiling the multiple facets of a plural, powerful and singular elegance. An expression of the contemporary essence of Dior, a reflection of creative audacity, a guarantee of a look at once free and assertive.


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