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Damiani unveils newest creations in Geneva

Founded in Valenza, the soon to be 100-year-old Italian award-winning jewelry company Damiani is known worldwide for its iconic collections, that are worn by the world's most beautiful and famous stars like, Tilda Swinton, Jennifer Aniston, Gwyneth Paltrow, Brad Pitt, Isabella Rossellini and Sophia Loren.

The spirit of these collection’s novelties reflects the dynamism and immediacy of the modern videos created for the digital channels, thus taking on the name “Reel”. Cinema and visual arts, the inspiration behind the original Belle Époque collection, become digital and contemporary.

Every Damiani jewel is a unique work of art entirely handmade in Italy by skilled goldsmiths and characterized by exclusive designs, great attention to detail and the use of high-quality gems: only the finest stones in terms of purity, colour and cut are selected to adorn the splendid jewels of the brand.

Damiani Belle Époque jewels are now flanked by the collection’s newest creations: the Belle Époque Reel. The more traditional idea of cinema and art in movement evolves, embracing a more contemporary, spontaneous and direct concept of visual creativity. The secrets of this fascinating craft have been handed down from generation to generation, from the founder Enrico Damiani to his son Damiano, and then to his grandchildren, Guido, Silvia and Giorgio, who manage the company today, interpreting the brand’s legendary heritage and its underlying values with a progressive look to the future.

Valued around the world for the style, design and all-Italian craftsmanship of its creations, the Maison is the only jeweler in the world to have won as many as 18 Diamonds International Awards,

the Oscar of the international jewelry world.

Damiani has prestigious single-brand boutiques in the most exclusive luxury shopping and culture

capitals in the world, including Milan, Rome, Paris, Dubai, Tokyo, Beijing, Shanghai, Seoul and Moscow, in addition to selective distribution through major department stores and multibrand shops.

The new rings and necklaces – in white, yellow and rose gold, enriched by the purest diamonds in the most precious versions – present a central element with a mechanism that, when caressed, rotates on itself and comes to life, just like a Reel. Circles and rectangles – shapes within shapes – give infinite chase, like multiple videos in a social feed; a symbol of ongoing progress that is unstoppable.

The latest collection includes rings, necklaces, bracelets and earrings. Iconic jewels dedicated to the new trendsetters; ambassadors of a contemporary and dynamic style that is inclusive, embracing those who identify themselves with the philosophy of the “new” that inspires the collection.

Symbol of tradition, craftsmanship, passion and creativity, the new Belle Époque Reel collection embodies the finest goldsmith's visions.

Damiani is part of the Damiani Group that promotes Italian excellence through the synergistic blend of complementary brands and companies, established or acquired over the course of its history: Salvini, a leading brand in contemporary jewelry; Bliss, which targets a younger audience; Calderoni, a historical Milanese high-end jewelry brand founded in 1840, now a Business Unit of the Damiani Group mainly dedicated to the sale of loose natural diamonds; ROCCA, the only multibrand chain distributing high-end jewelry and timepieces in Italy, founded in 1794; and VENINI, founded in 1921, a Murano-based glassmaker whose artistic glassware is on display in leading museums worldwide.

MIMOSA Mimosa is inspired by the flower of the same name chosen as a symbol of womanhood and femininity: as we know, on March 8th, International Women's Day, it is customary in Italy to gift Mimosa flowers to celebrate the social, economic, and cultural achievements of women.

The collection is composed by rings, bracelets, earrings, necklaces and watches: each jewel in this collection is a little work of art: a mosaic of the purest stones, in different shapes and cuts, arranged one next to the other in a wondrous alternation of solid and voids, light and reflections.

It’s interesting to remember, that these precious stones are set, just like the Mimosa flower, to create a precious sense of “apparent chaos”, a design that magnifies the jewel’s three-dimensionality and enhances its dazzling brightness. From apparent chaos to meticulous order: through an accurate study of proportions and balance, each creation evokes the magnificent lightness of elegance.

Mimosa Bridal

Elegance, class, savoir-faire and innovation have always distinguished Damiani's fine jewelry, accentuated by cutting-edge designs and first-rate craftsmanship. The emotions encapsulated in every Damiani jewel reach their greatest expression in the luxurious Masterpiece collection, whose creative development and realisation are personally overseen by Giorgio Damiani, the Group’s Vice President.

Damiani's precious and versatile Masterpieces range from the clarity of the classic diamond to the creative glamour of fancy diamonds, from the tradition of the Minou and Emozioni collections to the innovative elegance of the Mimosa, Margherita and Belle Epoque collections.

The brand's dynamic collections evoke unique and timeless sensations, endowing important occasions with charm and allure, while being the ideal accessories for casual trendy clothing. The meticulous attention to detail with which these masterpieces are created, and the premium quality of the gold, platinum, precious stones and pearls used, have turned Damiani into an ambassador of fine Italian jewelry around the world, winning several prestigious recognitions including 18 Diamonds International Awards, the Oscar of the international jewelry world.


Minou is the iconic collection of the Maison, celebrating love, elegance and the most classic beauty. Delicate and refined, the innovative design of this collection is recognised by its exclusive “raised”, four- or six-pronged setting for the diamond which emphasises its splendour with absolute lightness.

The full pavé version of Minou is enriched with a cascade of diamonds around the central stone and on the stem for an even more precious jewel.


The Belle Époque… a golden era, grandeur and inspiration. It is impossible to remain indifferent to the charm of such a unique historical period, with its exceptional cultural innovation and effervescent joie de vivre. The Belle Époque was the expression of a new world where everything seemed possible with an air of euphoria and creativity. In the late 1800s in Paris, or the Ville Lumière, a new form of expression was born: Cinema. The spark of modernity was vivaciously lit, and in such a “flamboyant” climate it is easy to imagine the founder of the Maison, Enrico Damiani, sitting in his workshop, after a trip to France, determined to shape his impressions and to draw the sketches of what were to become the perfectly sublime jewels of one of his most evocative collections.

And it is from these very drawings – springing from an exceptionally creative mind, fascinated by a dynamic idea of the world – that the Belle Époque collection stems. Its innovative geometric design represents a film reel – a symbol of “moving” art – through a succession of diamonds juxtaposed with sapphires, rubies or emeralds, while a further line of diamonds traces its outer profile. This design gives rise to rings, bracelets, earrings and necklaces, all hand-crafted by experienced master goldsmiths from Valenza, who reinterpret the euphoric period and the intellectual movement of that epoque with great skill and attention to detail.

And indeed, movement is the best word to describe the precious Belle Époque cross, the collection’s best seller, made up of two crosses, one inside the other, that can also be worn separately. These two dynamic elements move in synchronicity with the wearer, reminiscent of the intense energy of the Belle Époque era. The two crosses assemble and disassemble to create precious interactions enhancing the radiance of their stones.

Over the years, stars such as Sharon Stone, Gwyneth Paltrow and Jennifer Aniston, to name a few, have worn this iconic collection, thus making the dreams of the founder Enrico Damiani, who was inspired by the world of cinema for his creation, come true.


The Margherita collection is inspired by the stylish and fascinating Margherita of Savoy known and celebrated for her refined beauty, her royal poise and her decisive character: the most loved Queen of Italy has fuelled the creativity of Enrico Grassi Damiani, who dedicated a precious floral jewel to her.

After nearly a century in the goldsmith's art, Damiani pays tribute to the refined beauty of this noble lady and her remarkable personality: Queen Margherita's passion for arts and Damiani's manufacturing excellence are attentively blended together in rings, earrings, bracelets and necklaces of the collection, which gracefully combine precious and semiprecious stones, refined settings and unusual design details, thus bridging the gap between tradition and modernity.

The Margherita collection is characterized by an entirely hand-made floral element which evokes the elegance of the Margherita flower: a beautiful blossom much loved in Italy which is often donated by sweethearts to express pure love, genuine emotion and blissful romance. Its linear and geometric design is embellished by precious gems carefully selected by the master goldsmiths of Valenza: harmoniously delicate and romantic, the bright colour combinations – designed with the different colours of gold and diamonds, amethysts, citrine quartzes and sapphires - give these creations a refined and timeless allure.


Damiani – Donna – Diamante: D means ICON.

The D.Icon collection is the latest evolution of the goldsmith’s art: Damiani’s craftsmen of Valenza have introduced Hi-Tech ceramic to the traditional goldsmith process, creating an elegant, joyful and glamourous collection characterized by a unique and modern design.

The full circular shapes are accentuated by the beautifully rounded cross-section which winds harmoniously and evokes the D of Damiani, Donna and Diamante, while the gold embellishes the ceramic and the diamonds add a brilliant and exclusive finish to the ring. The rounded and easily recognizable shapes are emphasized by a curved profile that makes D.Icon a unique and cult collection for glamour lovers, modern women, trendsetters and Millennials all over the world who want to play with jewels to create their own style.

Over the years, new colours have been added to the D.Icon collection: today the palette ranges from classic black and white to the more trendy shades of Cappuccino and Verde Bosco (forest green), a new colour presented for the first time in Spring 2023.

The collection is composed by elegant necklaces, bracelets, earrings and rings, and thanks to this beautiful range and its different colours, it invites you to play with style!

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