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BULGARI taps new Global Brand Ambassador Yifei Liu

Bulgari welcomes actress Yifei Liu (@yifei_cc, 935K followers) as its new global brand ambassador. A prolific actress with a distinctive personal style, Yifei Liu has been celebrated for her extraordinary achievements in film and TV since the beginning of her career.

She has garnered international attention over the past few years: Yifei Liu was nominated for Best Actress in an Action Film at the 1st Critics' Choice Super Awards in 2020 and Best Actress in a Motion Picture at the 46th Saturn Awards in 2021, both for her starring role in Disney's film adaptation of the animated film "Mulan".

In 2022, she won the Best Actress award at the 13th Macau International Television Festival for the TV series "Dream of Splendor" and was also nominated for Best Actress at the 35th Huading Awards. This proves that Yifei Liu is always exploring new possibilities by using her versatile talent in innovative professional challenges.

The collaboration between #YifeiLiu and Bulgari is a perfect match: she has been familiar with the brand for a long time and her glamorous style and charisma match the Bulgari character. To celebrate the 75th anniversary of the Serpenti collection, Yifei Liu shone in a Serpenti creation that showcases the magnetic charm of the ancient twisting serpent motif. In the center of the necklace is a sapphire, underscoring her intense power.

"I am very pleased to be able to work with the Roman jewelry maison as a global brand ambassador," says Yifei Liu. "Bulgari is a traditional brand with a long history. I like the extravagant and sumptuous design language as it expresses the multifaceted and glamorous nature of women and conveys a strong sense of empowerment. I am honored and look forward to working with Bulgari to experience more exciting moments."

"Today, a new jewel joins the Bulgari family and we are very honored. We are delighted to welcome Yifei Liu, a very talented and stylish woman and actress who, through her strong personality, perfectly interprets Bulgari's values and will represent," says Jean-Christophe Babin, #Bulgari's Chief Executive Officer.

Liu Yifei (@yifei_cc) | Image courtesy Bulgari.

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